Three G Vintage brings retro style to Tucson

New downtown shop Three G Vintage blends classic fashion, inclusivity and community spirit in Tucson’s vintage scene.

Three G Vintage brings retro style to Tucson
Three G Vintage, located at 640 N. Stone Ave., offers curated clothing and memorabilia from the 1920s through the 1990s. Emma Diaz / Tucson Spotlight.

A new women-owned business is bringing retro flair and inclusivity to Tucson’s downtown vintage scene.

Three G Vintage, located at 640 N. Stone Ave., offers curated clothing and memorabilia from the 1920s through the 1990s, blending burlesque-inspired glamour with nostalgic charm.

Owners Audrey and Lena Gomez, who relocated the shop from Phoenix this summer, say they hope the store becomes a welcoming community hub for vintage lovers of all styles, sizes and backgrounds.

Three G’s location, close to downtown and the University of Arizona, has already made it a popular spot for students and tourists. It sits in a small business complex alongside Chappopin Cafe, JJ’s Bicycle Shop and Pink Hour Pilates.

But Three G almost didn’t make it to Tucson. Bisbee was the couple’s original plan for relocation.

“When we decided we wanted to move, our first thought was Bisbee because our merchandise is pretty much like what you would find in Bisbee,” Audrey Gomez told Tucson Spotlight. “But Lena grew up here.”

The couple also faced challenges finding housing in Bisbee, so they decided to take a chance on Tucson.

As customers enter the shop, they’re met with two distinct themes. Items from the 1970s through the 1990s and vintage pieces from the 1920s through the 1950s. Emma Diaz / Tucson Spotlight.

Since opening three months ago, Audrey and Lena have worked to make Three G a welcoming place for all customers.

“Being open to everybody and being like, we’re a community store,” said Audrey Gomez.

When the couple first moved to Tucson, they were intrigued by the welcoming atmosphere — something they said they felt Phoenix lacked.

As customers enter the shop, they’re met with two distinct themes. Audrey’s half of the store features items from the 1970s through the 1990s, while Lena’s section centers on her Timeless Vixyn theme, inspired by vintage pieces from the 1920s through the 1950s.

“We cater to pretty much everyone,” said Audrey Gomez. “So if you come in and you like music, we have a music section; you like paper, we have paper; we have books. We have stuff for goth, we have stuff for retro people, we have stuff for burlesque-y people. We wanted to bring in, like, the sassy, naughty side of vintage — right, because we’re lovers of burlesque.”

The couple emphasized the importance of inclusivity, saying they strive to provide a variety of clothing sizes and promote body positivity.

“That’s something that obviously, as women, we also struggled with growing up and becoming adults, finding that particular store that had something for everybody,” said Audrey Gomez.
Three G’s location, close to downtown and the University of Arizona, has already made it a popular spot for students and tourists.

Although Audrey and Lena have found Tucson welcoming, they said it has been difficult to find their place within niche communities, especially as women.

“The vintage community is rough … it’s predominantly male-run, so us being women, it was hard to kind of get in,” said Audrey. “Because we’re also a same-sex couple, I’ve also reached out to the gay community as well, and it’s been hard there, too.”

Despite the challenges, the Gomezes remain optimistic about the future, stressing that it’s all about the people.

“I love people, meeting people, and seeing what they bring to the community spaces, and I want to be involved,” said Audrey Gomez.

Now settled into their new space, the Gomezes are beginning to build deeper ties with Tucson’s creative community.

Three G is collaborating with local tattoo artists this weekend, offering discounted pieces Nov. 14 and 15 for customers who meet a certain spending threshold in the shop.

On Sunday, Nov. 16, Three G is hosting a market with the Desert Goth Club. Future events include an open mic night with poetry and music Nov. 21 and a "Stranger Things" raffle Nov. 23 featuring action hero toys.

The Gomezes are eager to make their space a community hub, reminiscent of the stores they remember from their own childhoods.

“I want to be that spot, that memory, for everybody,” said Audrey Gomez.

For more information on Three G Vintage and its upcoming events, visit the shop's Instagram page.


Nya Belcastro is a University of Arizona student and Tucson Spotlight intern. Contact her at nya2005@arizona.edu.

Tucson Spotlight is a community-based newsroom that provides paid opportunities for students and rising journalists in Southern Arizona. Please consider supporting our work with a tax-deductible donation.

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